Now raising — BMX Club & Training Academy

RWUBMXAcademy — BMX Club & Training Academy by Curtis “Action” Jackson

BMX industry leader, athlete-development specialist, fitness professional, event producer and entrepreneur — building opportunities for athletes, brands and communities through sport, fitness and strategic partnerships.

Enter the Program→

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01 — The Operator

Not a hobby.
A whole industry.

Riders, parents, brands, venues, sponsors, media. RWU works the entire chain of the sport — then turns it into opportunity for the people inside it.

RWU develops athletes, produces events, and builds the partnerships that pay for both — so the sport funds the people who ride it.

The work sits in five lanes that feed each other: athlete development, fitness and performance, event production, brand partnership, and community programming. A rider comes through the gate. A program keeps them there. A partner underwrites it. An event gives them a stage. And the next kid sees a path that actually goes somewhere.

That system is now being built into permanent infrastructure — a BMX Club & Training Academy designed to take riders from first pedal stroke to national and Olympic-level competition, with the strength, media and business training that modern athletes need to stay in the sport.

Athlete DevelopmentFitness & PerformanceEvent ProductionBrand PartnershipsTeam ManagementYouth ProgrammingSpeaking & Clinics

$0MCapital raise in motion for the Club & Academy

0CWENCH flavours carrying the league & team

OlympicLevel athletes represented on the bottle

0Lanes of business under one operator

02 — What I Build

Five lanes.
One machine.

Every lane is a business. Together they make a pathway a rider can actually live on.

Athlete Development

Gate starts, sprint mechanics, race craft and season planning — structured coaching that turns raw speed into repeatable results.

Fitness & Performance

Strength, power and durability programming built for explosive sport — plus the recovery habits that keep riders on the bike.

Event Production

Race days, clinics, exhibitions and activations — run end to end, from track build and officials to sponsors, staging and content.

Brand Partnerships

Sponsorship that works both directions: real athlete stories, real distribution, real product in the hands of the audience it was built for.

Community & Youth

Structured activity for families who want their kids off the couch and on a track — with coaching, safety and a team to belong to.

03 — Partnership · Locked

CWENCH ×
the whole roster.

Hydration deal secured for the BMX league and the team — with the athletes carried on the packaging, not just the logo. Drag the cartons. Pick a lane.

Sunset Spin

Berry sundown · 500 mL

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What was locked

A hydration partnership covering the league and the team — product in riders' hands at the track, not a banner at the fence.

Athletes on the label

Olympic-level BMX athletes carried on the packaging, turning every carton into a piece of athlete media.

Why brands sign

Access to a governed race calendar, a coached roster, families in the stands, and content produced on site all season.

Open lanes

Apparel, nutrition, bikes and components, recovery tech, and financial partners for the Academy build.

04 — The Build

The BMX Club &
Training Academy.

Permanent home for the program: track, gym, classroom, studio and event plaza on one site — so development doesn't stop when the weather turns.

$0M

Capital raise in motion

01
Programme & pathwayCoaching, training and race calendar already running
Built
02
Partnership stackCWENCH hydration locked · other categories open
In motion
03
Site & build capitalThe $50M round for the facility itself
Open

Investors, foundations and civic partners: the brief covers site strategy, revenue model, athlete pipeline, and the sponsorship stack already in motion.

Talk to Curtis↗

Tap the markers — facility concept

05 — Who I Build For

Pick your lane.

Different people need different things from the same machine. Choose the door that fits you.

Structured sport that actually builds a kid.

For families looking for something better than screen time: coaching with a curriculum, a team to belong to, and a clear path from first race to national competition.

Beginner clinics and gate-start fundamentals
Season planning and race-day coaching
Strength, conditioning and injury-resilience work
Team environment with accountability and standards
Pathway toward regional, national and elite racing

Sponsorship that shows up at the track.

Product in athletes' hands, stories on the packaging, content shot on site — partnerships built to be seen and measured, not filed away.

League, team and event title partnerships
Athlete-led product storytelling and packaging
On-site sampling, activation and demo builds
Season-long content capture and repurposing
Category exclusivity across the program

Build the business behind the sport.

For operators and creators who want the playbook: how a niche sport becomes a league, a team, a product deal and a facility.

Sponsorship strategy and partner pitch structure
Event production systems and vendor stacks
Content engines built from one shoot day
Programme design that scales past the founder
Speaking, workshops and consulting engagements

Turn ground into a destination.

Parks departments, land owners and civic partners: a track and academy brings weekend traffic, youth programming and regional events to a site.

Site assessment and track concept design
Programming calendar and staffing model
Event revenue, tourism and vendor planning
Youth and community access programming
Public-private partnership structuring

06 — The Track

Gate to podium.

The rider pathway, in five gates. Drag the rail sideways.

Gate 01

Drop In

First clinic, first gate start. Fundamentals, safety, equipment fit — and finding out whether the sport grabs them.

Gate 02

Develop

Structured coaching blocks, sprint and strength work, video review. Habits get built here, not results.

Gate 03

Compete

Local and regional race calendar with a real team around them. Race craft, pressure, recovery, consistency.

Gate 04

Elevate

National-level programming, media training and personal brand work — athletes learn to carry a partner, not just wear one.

Gate 05

Turn Pro

Sponsorship, team contracts, elite competition — and the door back in as a coach, producer or partner.

Drag · scroll · swipe

06 — About the Owner

Curtis “Action”
Jackson

BMX industry leader, athlete-development specialist, fitness professional, event producer and entrepreneur — the operator behind RWU.

Curtis “Action” Jackson develops athletes, produces events, and builds the partnerships that pay for both — so the sport funds the people who ride it.

He works the entire chain of the sport — riders, parents, brands, venues, sponsors and media — then turns it into opportunity for the people inside it.

Athlete DevelopmentFitness & PerformanceEvent ProductionBrand PartnershipsTeam ManagementYouth ProgrammingSpeaking & Clinics

07 — BMX Team

The roster

RWU's team roster spans development riders to national competition, backed by the coaching, fitness and media support modern riders need.

Team announcements, rider profiles and results are being finalised. Riders and families interested in joining the team can reach out through the contact form below.

Development SquadRace Team

Join the Team→

08 — Athletes

Athlete development

Training, coaching and career pathways for individual riders chasing national, professional and Olympic-level goals.

Athlete programming, training pathways and support services are being finalised. Riders and families interested in the athlete development program can reach out through the contact form below.

1-on-1 CoachingStrength & ConditioningMedia TrainingCareer Pathways

Join the Program→

07 — Contact

Let's put it
in the gate.

Riders, parents, brands, venues, investors — say which lane you're in and what you're trying to build.

Every enquiry lands in the same inbox and gets read by Curtis. Investor and partnership requests get the brief attached.

Email: curtis@rwubmx.com
Best for: Coaching · Team & league · Events · Sponsorship · Academy investment
Response: Within 2 business days